WEB CONSULTING
Many organisations are concerned they have a web
or intranet site
that just doesn't perform. If terms such as "user testing",
"information architecture", "breadcrumbs" and "stickiness"
make you gulp, don't stress - this is where we can help.
You may need us when:
- ›› you want to have a new or better site but don't
know where to start
- ›› you have content that is old and boring
- ›› your users can't find their way around the site
- ›› you want to create or improve online access for
your employees via an intranet site
- ›› your customers stop buying your products halfway
through an online transaction
- ›› you want to put more of your traditional printed
materials on the site
- ›› you want your customers to use the site more often
Applying web usability principles can solve these issues.
Web usability is used principally by web
designers, developers and website managers. It addresses the need to provide
simple, functional and easy-to-use navigation which ensures that content
is paramount.
The difference is in the detail. Web standards are now
being set but it doesn't mean they can't be changed and improved. Like
cars, the basic purpose remains the same but newer models are continuously
being moved off the production line.
User-friendly structures and web-savvy content maximises
traffic, improves user satisfaction, and consequently, increases awareness
and/or sales.
With the explosion in the number of websites, the next
step for web producers is to improve online communication. Competition
for users is intensifying as the importance of usability increases. The
merging of art and science to convey messages, products and services in
the most web savvy way is now a top priority.
There are many ways we can improve your site. They include
addressing the following issues:
- ›› look and feel
- ›› site structure
- ›› functionality
- ›› navigation
- ›› page design
- ›› content
- ›› style
- ›› graphics
- ›› search facilities.
|
